Steps to Creating a Successful Employer Brand in the UK

21 de April, 2023

Employer branding is no longer a nice-to-have, it’s an essential component of a successful business. Having a strong employer brand allows you to attract and retain talented professionals in the UK, which is critical if you want to stay competitive in today’s market.

The good news is that developing a successful employer brand isn’t as difficult as it might seem. With the right tools and resources, you can create an employer brand that not only resonates with potential hires, but also stands out from your competitors.

Whether you’re just starting out or looking to refine your existing employer brand, this guide provides everything you need to know about creating a strong employer brand in the UK. From getting started to tracking and maintaining your success, Sesame will show you how it’s done. Following these steps, your recruitment process will surely be more efficient. Let’s start!

Definition of an Employer Brand

An employer brand is a promise of what it’s like to work for your company. It’s the public face and reputation of your organisation, and it influences how potential employees perceive you and respond to various job offerings.

Having a strong employer brand in the UK helps you stand out from the competition and attract top talent. Developing an effective employer brand requires a commitment to building a positive image of your organisation online, engaging with existing employees, and leveraging social media channels.

The goal is to show that your organisation is a great place to work, where people can do their best work, grow their career, and be part of something meaningful. Your employer brand should promote your culture as one that is inspiring, open-minded, innovative, and progressive.

Benefits of Developing a Strong UK Employer Brand

When it comes to strengthening your employer brand in the UK, the benefits are plenty. Firstly, having a strong employer brand will enable you to attract top talent to your organisation. This can be accomplished through creating an engaging employer brand that reflects your company’s mission and values, as well as by emphasising the development opportunities available to employees.

Secondly, a strong employer brand will also help you build trust with current and potential employees. In a competitive job market, employees are more likely to stay with and be loyal to an organisation they trust. The key is to ensure your employer brand is authentic and reflects what it’s really like to work at your organisation.

Lastly, having a strong employer brand will help differentiate your organisation from its competitors and make it stand out in the crowded job market. This is especially important for small businesses and start-ups competing against larger companies for top talent. Investing in creating a strong employer brand in the UK can help them stand out from their competitors and increase their chances of success.

Strategies for Defining Your UK Employer Brand

Defining your UK employer brand can seem overwhelming, but there are some key strategies that you can use to get started.

Identify Benefits and Opportunities

The first step is to identify the benefits and opportunities that you have in the UK. Take some time to think about what makes your organisation unique and what sets you apart from other businesses. This should give you an idea of the kind of employer brand you’d like to create.

Develop a Clear Vision and Values

Once you’ve identified the benefits and opportunities for your UK employer brand, it’s time to develop a clear vision of what it should be. What do you want your employer brand to stand for? What values do you want it reflect? A strong vision and set of values will help make sure your brand stays on track in the future.

Leverage Your People

Your employees are key when it comes to creating a successful UK employer brand. Get their feedback during research and development stages so they have ownership over the process. After all, they are your best assets when it comes to communicating why other potential employees should join your organisation!

Tactics for Promoting Your Employer Brand in the UK

Once you’ve identified what makes your employer brand unique, it’s time to start promoting it. There are a few key tactics you should use to ensure your employer brand resonates with the right people in the UK.

Develop a Website and Digital Presence

In today’s digital world, having an online presence is a must. Creating a website that showcases your employer brand helps potential employees learn more about your company and the benefits of working there. Plus, with Sesame, you can design an employee portal that keeps all of your recruiting, onboarding and management processes organised in one easy-to-navigate space.

Leverage Social Media

Social media is a powerful tool for sharing content and connecting with potential employees in the UK. You can use it to share job postings, highlight employee achievements, promote company values and build relationships with potential candidates. Furthermore, you can use Sesame’s job board feature to easily post jobs to many popular social networks and job boards all at once.

Create Video Content

Video content gives people an inside look at your company culture, helping them visualise what it would be like to work there—which is especially important when targeting UK-based candidates who may not be able to visit your location in person. Use video to spotlight the stories of current staff members or highlight how employees are contributing to the success of your business.

Crafting a strong employer brand is essential in today’s competitive job market, and the UK is no exception. To make sure you’re on the right track, it’s important to define your employer brand strategy and make sure you have the right HR software in place to support it.

Sesame’s HR software makes it easy to turn your brand into an attractive prospect for potential candidates, by making sure you’re recruiting with the right message and providing comprehensive insights into your employer brand. Let Sesame help you take your employer brand to the next level and stand out from the competition.